Server-Side Tagging (CAPI)
A tracking architecture where data is sent from the server rather than the client's browser. This bypasses iOS14 restrictions and ad-blockers, ensuring 100% data accuracy for ad platforms like Meta and Google.
Technical Documentation
System Definitions // Verified Protocols
Predictive LTV Modeling
The use of machine learning algorithms to calculate the future net profit attributed to the entire future relationship with a customer.
Auditable Growth
A marketing framework where every dollar spent is traceable through a server-side verified pipeline, eliminating the discrepancy between ad platform reports and actual CRM revenue.