We engineer B2B SaaS and D2C customer acquisition pipelines using server-side tracking and predictable modeling. Stop buying opaque retainers and start measuring real pipeline velocity.
Acquisitions
12 /mo
Velocity
90-120 days
Projected Revenue Potential
$96,000
57%
Avg. CAC Reduction
Across B2B SaaS engagements with server-side attribution
SRC: Lab Report #001
3.2×
Avg. ROAS Improvement
D2C accounts migrated from pixel-only to CAPI + predictive LTV
SRC: Lab Report #002
98.6%
Signal Recovery Rate
Post-iOS14 data accuracy after server-side implementation
SRC: Internal Benchmark
< 90 days
Time to Pipeline Impact
Median time from onboarding to measurable pipeline velocity shift
SRC: Client Cohort 2025–26
Most agencies silo strategy, creative, media, and measurement into separate teams with separate incentives. We unify them under one auditable growth architecture — so every decision is traceable and every result is provable.
Technical SEO audits, content velocity frameworks, and search infrastructure that compounds. We build organic pipelines with the same rigor we apply to paid.
Performance creative built on data, not decoration. Every asset is hypothesis-driven, tested against baselines, and measured against revenue — not vanity metrics.
Full-funnel campaign engineering across Google, Meta, LinkedIn, and TikTok with server-side attribution. Every dollar is traceable from impression to closed revenue.
Server-side tagging via Conversions API. Privacy-compliant measurement architecture that survives iOS restrictions, ad blockers, and cookie deprecation.
Predictive LTV models, value-based bidding, and conversion rate engineering. We optimize toward revenue, not clicks — with feedback loops that compound monthly.
Custom dashboards, attribution modeling, and executive reporting powered by first-party data warehouses. Every report is auditable against your CRM.
“They restructured our entire attribution stack in six weeks. For the first time, we could trace every dollar from ad impression to closed deal in our CRM.”
VP Marketing
B2B SaaS · Series B · $40M ARR
RESULT: CAC reduced from $4,200 to $1,800
“After iOS14 wrecked our signal, Koch rebuilt our measurement layer server-side. Our Meta campaigns went from guessing to printing.”
Head of Growth
D2C E-commerce · 7-figure monthly spend
RESULT: ROAS stabilized at 3.2× while scaling 3×
“Most agencies gave us dashboards full of impressions. Koch gave us a system where every metric reconciles against actual revenue in our books.”
CFO
Healthcare Tech · PE-Backed
RESULT: Full pipeline visibility within 90 days
Not a roster of account managers. A compact operating team of engineers, strategists, and analysts who build and run growth infrastructure directly.
Server-side architecture, Conversions API, GTM infrastructure
Former adtech engineer. Built measurement systems processing 100M+ events/month.
Google Ads, Meta Ads, LinkedIn Ads, programmatic buying
Managed $20M+ annual ad spend across B2B SaaS and D2C verticals.
BigQuery, predictive LTV, marketing mix modeling
Built attribution models reconciling platform data against CRM revenue.
Performance creative, landing page architecture, brand systems
Hypothesis-driven creative frameworks tested across 500+ ad variants.
Server-Side GTM
First-party tracking infrastructure
BigQuery + ML
Predictive modeling & data warehouse
Conversions API
Meta CAPI, Google EC, TikTok Events
Looker Studio
Custom executive dashboards
Privacy-First
GDPR / POPIA compliant architecture
Marketing Mix
Econometric modeling & incrementality